Tobacco companies market ‘orbs’ lower doses of nicotine

Bite-sized dissolvable “orbs” that look like breath mints and melt in your mouth are the tobacco industry’s latest attempt to fight falling U.S. cigarette sales.

Charlotte is one of two test markets for Winston-Salem, N.C.-based Reynolds American Inc.’s newest products: dissolvable, smokeless tobacco lozenges that come as orbs, sticks or strips.

The products all contain less nicotine than cigarettes, between 0.5 and 3 milligrams instead of 12 to 15. And, Reynolds spokesman David Howard said, they meet a “societal expectation.”

“There’s no secondhand smoke, no spitting and no cigarette butt litter,” Howard said.

But health officials still worry about the risks of smokeless options. Smokeless tobacco users may not get lung cancer, health experts say, but they risk mouth cancer, gum disease and tooth loss. Prenatal dangers for pregnant women also still exist.

“There are no safe tobacco products,” said Matt Carpenter, a clinical psychologist and associate professor at the Medical University of South Carolina who is researching the effect of smokeless products on smoking habits.

Huntersville, N.C., resident Joey Hodge, who has smoked for almost five years, sees the appeal of smokeless products that won’t be as tough on his lungs or make him smell like smoke. But the 20-year-old isn’t sold on Reynolds’s newest offering.

“They were definitely not the greatest thing I’ve ever tasted,” Hodge said. Plus, he added, the products “really didn’t do much” to satisfy his nicotine craving.

Hodge’s reaction isn’t the sort tobacco makers are hoping for. As cigarette sales slide because of the health risks and social stigma, tobacco companies are counting on smokers like Hodge to fuel the new smokeless market. The dissolvable products sell for about $2 for a 12-pack _ comparable, Reynolds says, to its other smokeless products.

“They can enjoy tobacco pleasure without bothering others and without having to leave the workplace, or the restaurant or the bar,” Howard said.

Analysts say new laws banning cigarettes in public places, like the ban on smoking in restaurants and bars that took effect in North Carolina last January, are among the factors driving a steep decline in cigarette sales.

“In recent years you’ve seen smoking banned in most states in most bars and restaurants. That kind of takes away the fun,” said Phil Gorham, industry analyst for investment firm Morningstar.

In its second-quarter earnings report last month, Reynolds reported the number of cigarettes sold in the U.S. fell 4.4 percent. Gorham said companies like Reynolds can combat falling sales by increasing prices in the short term, but they’ll eventually need to diversify revenues.

While American sales of cigarettes drop 3-4 percent every year, the market for smokeless products grew 3 percent in 2009 and 7 percent in 2010, said Mary Gotaas, tobacco industry analyst for researcher IBISWorld. This year, smokeless sales are expected to jump 8 percent, Gotaas said.

While Reynolds is testing its new dissolvables, Richmond, Va.-based rival Philip Morris has its own product in the works: a dissolvable tobacco stick.

The growth of smokeless products worries some public health advocates who think the new products appeal to children. During the first round of testing , the orbs’ packaging resembled Tic-Tacs, creating concern that children might confuse them with candy, said John Spangler, professor of family health and community medicine at Wake Forest Baptist Medical Center.

For this round of testing, there’s larger packaging and new warnings. Packages now say “This product contains nicotine and is for adult tobacco consumers only” and “There is no safe tobacco product,” in addition to one of four required FDA warnings.

The Tobacco Products Scientific Advisory Committee of the FDA is holding hearings exploring the implications of smokeless products. Right now, all tobacco products must be age-restricted and kept behind the counter, just like cigarettes.

Warning labels on smokeless tobacco products must cover at least 30 percent of the packaging and every product must carry one of four messages: “Smokeless tobacco is addictive,” “This product can cause mouth cancer,” “This product can cause gum disease and tooth loss,” or “This product is not a safe alternative to cigarettes.”

Smoking: Help is at hand

NEW figures show that just one-third of all smokers who aimed to give up smoking in 2009 were successful in kicking the habit, a statistic that clearly indicates the desire to quit but possibly the absence of the correct support for them to effectively do so.
As many people endeavour to stick to resolutions made in January to stop, this statistic demonstrates the challenge that they will face during 2010 to remain smoke-free.
Motivation to stop differs from person to person and often incorporates more than one factor. Reasons can include the related costs, health issues, legislation, social aspects, home life or work.
The key factor for many people seems to be committing to stopping too hastily or without the relevant consideration and dedication – in fact, 78% of people who make New Year resolutions fail in their attempts, becoming dispirited and despondent.
Those attempting to banish cigarettes from their lives must be committed and should aim to seek help from sources relevant to their own needs and past experiences.
A new smoking-cessation service in Aberdeen looks to motivate and inspire individuals to stop smoking, equipping them with the skills and self-inspiration to extinguish those cigarettes forever and achieve their goal.
Set Free from Smoking encourages participants to name a date for stopping and, most importantly, empowers them with the drive and determination to stick to it and stop permanently.
Kenny Keir, an IT co-ordinator with a major oil company in Aberdeen, was a recent workshop participant.
He said: “Previous attempts to stop using only willpower were unsuccessful and I knew I needed additional, more structured support to quit. The Set Free from Smoking approach offered me this and I have now been free from cigarettes for three months. In this short time, I already notice an improved fitness level and no longer need to incorporate visits to the smoking shelter into my day at work or stand out in the cold with the other smokers.”
Like Kenny, many people see smoking cessation as a personal battle. Of course, for the most part, this is true, but within the workplace, many employers now recognise their responsibility for the health and wellbeing of their employees and look to support them in any quest they may have to improve personal wellbeing.
As well as the health effects on their workforce, employers are also very aware of the potential economic and business benefits of encouraging a smoke-free workforce, and many choose to develop smoking policies in line with their corporate-social-responsibility strategy.
HR professionals are increasingly aware of the detrimental effects that smoking can have on the workplace.
John Booth, director of HR and training at VSA in Aberdeen, said: “VSA employs over 600 people in the city and surrounding areas, predominantly within our care homes. Every company has to deal with the issue of staff going for unofficial smoke breaks and the resentment this creates from non-smoking staff.
“The importance of managing scheduled smoking breaks within the care sector is vital as adequate cover must be available at all times and animosity between staff avoided.
“Any encouragement and focus that staff who are keen to stop smoking can be given is positive as the health and wellbeing of VSA’s staff is critical to the care that we provide to thousands of local people.”
As well as time, productivity and staff morale issues, other concerns within the workplace include absenteeism and safety.
Surprisingly, 20% of workplace fires are caused by discarded cigarettes or matches. Not only is there the very obvious safety impact, but it can also mean that a company’s insurance premiums rise, therefore affecting its bottom line.
Astonishingly, it is estimated that the resource cost in terms of losses from smoking-related fires is estimated at about £4million per annum in Scotland alone.
Absenteeism can also affect a company’s profits, as well as impacting on the overall business process if no adequate cover is available.
Research shows that the estimated cost of smoking-related absence in Scotland is £40million per year, while total productivity losses are estimated at about £450million per year.
It is clear that smoking within a company can throw up many issues and factors to take into consideration. However, employers must work with staff to improve their individual workplace situation, ensuring that they do not isolate or cause contention between themselves and their smoking employees.
The inspiration for Set Free from Smoking comes from Margaret Brown, herself a heavy ex-smoker, who delivers the workshop using an inspiring and powerful mix of techniques that allows participants to take control and overcome their addiction.
With a background in corporate leadership development and employee motivation, Margaret transfers these skills and methods into her workshops, tailored to both individual and corporate participants.
For corporate clients, Margaret will ensure that the workshop supports the company’s vision and objectives, incorporating relevant corporate language.
Her successful track record in leadership, motivation and behavioural change has seen her work on major leadership projects with various corporations, including Shell, Schlumberger, Subsea 7 and latterly Marathon Oil, which has achieved recognition within the prestigious Top 100 Best Companies to work for in the UK for the past three consecutive years.

Has The Price Of Cigarettes Made You Want To Quit

With the economy the way it is now days, there are a many people that wish they would have given up smoking once and for all a long time ago. Now that the price of a pack of cigarettes is reaching nearly five dollars a pack and even more in many places, it is a good time to seriously start thinking about giving them up. No matter what age you are, unless you are just plain wealthy, a heavy smoker these days can cost as much as 20 % of a pay check of average working men and women in the United States who make minimum wage or a little more.

Going back just only a few years ago, cigarette prices were around two dollars a pack, but with the new taxes being applied, they are now doubled in price. If you are a smoker and think that is bad, the states are beginning to apply their own tax on top of the one the government just put in place. This is similar to the gasoline issue in that it keeps going up, but we need gasoline to travel, we do not need cigarettes at all. Spend nothing on cigarettes and you will have plenty left to pay for that expensive fuel.

Finally, the cost of gasoline has peaked for the time being and came back down. Now you can at least make it to work without taking out a loan to get there. But smokers out there need to get ready to see the price of cigarettes be the back up for a tax revenue increase. Even though the extreme taxing of cigarettes might not be something that everyone, especially smokers, agree with, because they might actually go up in price so much that it will force some people to have to quit, but is that such a bad thing in itself?

When you are addicted to nicotine and what ever the thousands of chemicals are that go in the processing of cigarettes, it is similar to being an addict hooked on some of the harder drugs like heroine or methamphetamine. It is almost as difficult for some to stop smoking as it is for these other drug users to kick their habits. What is amazing to some people is that cigarettes are killers just like any of these other drugs, yet they are still legal for adults to buy. What many people do not understand about the government is how they determine that it is perfectly alright to tax one drug like cigarettes to death, and outlaw others. There is the argument that some drugs like methamphetamine or heroine alters the personality of the user and this is true. But have you ever seen a smoker who is really addicted to cigarettes when they can not get one? That also can be a very ugly picture.